“Save the date for the opening of an innovative new distillery” cried the invite. “Aha!", I thought, "Another craft distillery with a gimmicky twist on production techniques.” What was it to be this time? Would the visitors centre be open before a drop of whisky had been matured? Was I to learn of an imaginative business plan that involved selling raspberry gin until the whisky is ready? And when the whisky goes on sale after three years, will it actually be ready?
If I sound jaded, it’s probably because I am. As exciting as crowd-funded micro-distilleries seemed two or three years ago, they are becoming so common place that I’m struggling to care about the latest grow-your-own-locally-sourced-organic-barley operation.